Client: Discovery Channel
Year: 2011
Platform: iPad


Discovery Channel wanted to develop its first iPad application and wanted it to focus on savages of the sea, sharks. Every year they air a week's worth of shark content in August. Yup, you guessed it, Shark Week! The Discovery channel has so much content, which is excellent but made it harder to find the right story to tell within the app. We landed on showcasing content around the ten deadliest sharks and take people through the different behaviors of each one with accompanying video, photos, and stories of attacks.

My Role

My role focused on the content strategy, information architecture, and supporting the visual designer with different directions. With the vast amount of existing content, it required me to identify additional material needed and then organize the content into a cohesive and consistent story.

our approach

We concepted several solutions that would allow us to highlight consistent content for each shark in a highly interactive way. Our final design approach was to break up the shark experience into snackable bite sizes to not overwhelm the users with too much awesomeness at once and to delight them with each swipe of the finger.