About
I lead design teams to drive business transformation
As a design executive with 15+ years of experience, I build high-performing organizations that bridge user needs with business strategy. My approach combines operational rigor, design excellence, and people-first leadership to deliver products that move metrics and elevate brand experiences.
I've scaled design teams, established design systems at organizational scale, and partnered with C-suite leaders to shape product strategy. I develop talent pipelines, foster cross-functional collaboration, and create cultures where designers thrive and do their best work
Guiding principles
People first, work second
People are the most important asset to any company, so we should operate in that manner as well. When people are setup for success, feel empowered, and heard, they can do their best work.
Seek to understand, then advise
Listening to someone to better understand where they’re coming from is golden. Whether it’s a problem, a solution, or idea, you can help others more thoughtfully by listening before responding.
Know your users
To design a world-class product, you have to know your users, what they care about, need, and are challenged with. There is no other way to build something that matters without it.
Pencils before pixels
It’s easy to jump into a problem head first pushing pixels, but by removing this from the initial problem solving, it helps to drive more focus on the problem.
Design for continuity
It’s important to focus on flows, not screens. By focusing on continuity of the interactions, motion, and connective tissue throughout the product, you build a more complete UX.
Give a shit about the details
The last-mile details need to be cared about as equally as the big pieces of our role and work. This is what makes anything world-class and takes something that is good to something great.
Graphic Design
Graphic design is where it all started. I like to explore this type of design work when I’m not solving product, team, and business initiatives or challenges.
C5M CSTMS. A custom shoe design passion and business. It’s a beautiful blend of art, design and sneaker culture.
Design is my profession, but photography is my obsession. There is a strong relationship between design and photography with a sprinkle of charisma to capture the candid shot that brings people to life.
