I believe that technology can do great things for humanity. It can also be equally damaging to our well-being. Those who create have a responsibility to design with respect and empathy because of the impact it can have on one's life.
Through research, we can surface evidence that drives towards those thoughtful design decisions. When careful consideration takes place during the process, we create an experience that becomes an extension of someone's daily routine that can support, enhance, or change behavior to increase the quality of life.
Design with heart, empathy will follow, and great things will happen.
I primarily focus on creating human connections between people and the digital products they engage with. I help to lead the digital transformation of more traditional-based businesses and evolve them into the digital age through unprecedented user research, facilitating key decision activities, driving the overall UX direction, prototyping, and in-house and in-lab testing.
Each project I work on is unique – from educational initiatives in the aerospace industry and collaborating with top neuroscientists to tell a multifaceted story, to helping Dr. Stephen Hawking convey complex theories of relativity into an engaging application. For each digital endeavor I bring a mix of behavioral psychology, great UX practices, and game design thinking in order to create digital touch-points that push the edge of impossible.